Feature Case Study:
EarthLink trueVoice
See how we helped launch a new VOIP product from an established brand.
• VIEW THE WORK •
Client Testimonials:
"We chose NeboWeb because of their expertise in paid search and SEO. A can-do attitude permeates throughout their company. We now view NeboWeb as a true extension of our marketing team."
Masami Suzuki
VP of Marketing, Marketworks
"Partnering with NeboWeb has been one of the best decisions I have made in interactive marketing. They brought a level of expertise, creativity and industry know-how that I had not found under one roof before."
Browder Denniston
Director of Operations, Adair-Greene Healthcare Communications
Inbound Link Tool and Resources
Inbound links are one of the most important factors to a website’s SEO success. This tool quickly displays the number of websites that link to a given site.
Inbound Linking Explained
Inbound link building gained it’s prominence in the realm of SEO when Google started using PageRank as part of its algorithm to determine which pages ranked highly in the natural search results (as opposed to paid results). Google PageRank, in part, measures a site’s importance based upon the quantity and quality of inbound links pointed to a given site.
Another important factor in link building is using the appropriate anchor text. Anchor text is the actual text that is hyperlinked to your website. For example, a link from a website with the anchor text “NeboWeb” is not as valuable in terms of search engine rankings as a link with the anchor text “interactive marketing agency.”
By combining quality inbound links with the right anchor text you can raise your website’s chances of ranking highly in the natural results of the search engines. Common methods to acquire quality inbound links include directory submission, good old fashioned industry research coupled with link inquiries, article creation and distribution, whitepaper creation and distribution, optimized press release and online wire fee distribution, and other content generation and distribution techniques.
To find out the number of links that a search engine recognizes you can usually go to the search engine and type in:
link:www.yoursite.com
Note, this may not work in all search engines, but most of the major ones recognize this query.
Request information about NeboWeb's Search Engine Marketing services.